PPC Management
Google-certified specialists managing the campaign, our copywriters writing the ads, and our designers building the landing pages. One team, one number to answer for.
Management from $349/month. Ad spend paid directly to Google, never through us.
Across managed accounts
95.35%
Peak increase in purchases
81.91%
Best cost-per-lead reduction
46.52%
Peak conversion rate lift
15+
Years running paid campaigns
Campaigns managed for businesses like
What we manage
Bid management is the easy part. Most wasted spend comes from the things around it.
Google and Microsoft search ads structured around buying intent rather than keyword volume.
Feed-driven campaigns for e-commerce, where the product feed does more work than the bid.
Built by our designers to match each ad group. Sending paid traffic to a homepage wastes most of it.
Bringing back the visitors who did not convert, at a fraction of the original click cost.
The foundation everything else rests on. Most accounts we audit are measuring the wrong thing.
Monthly reporting against cost per lead, plus the changes being made and why.
What we change
Almost every account we take over is losing money in the same three places.
Negative keywords and match types fixed, so you stop paying for irrelevant clicks.
The single biggest lever, and the one most agencies leave alone.
Real test submissions, so the optimiser is not chasing phantom conversions.
Illustrative examples. Real client work is shared on request, subject to NDA.
Proof, not promises
In each case the budget stayed roughly the same. What changed was where it went.
Clear Comfort Night Guards
Campaign restructured around purchase intent, with a landing page built for each ad group.
95.35%
Increase in purchases
46.52%
Increase in conversion rate
Nanda
Leads were coming in but the cost was unsustainable. Systematic creative testing fixed the economics.
1,025%
Increase in leads
81.91%
Decrease in cost per lead
Phlebotomy On Wheels
A mobile service business with no tracking in place. Measurement first, then the campaign could be steered.
$5.88
Cost per lead achieved
PPC
Became the primary channel
Pricing
The fee covers our work. Ad spend is paid directly to Google or Microsoft from your own account — we never mark it up or bill it through us.
Local businesses and single-service campaigns.
For ad spend up to $5,000/month
Start with EssentialEvery month you get
Businesses spending seriously enough that structure and creative start to matter.
For ad spend up to $7,000/month
Start with GrowthEverything in Essential, plus
High-spend accounts, e-commerce catalogues and multi-location campaigns.
For ad spend up to $10,000/month; above that, quoted on scope
Start with ScaleEverything in Growth, plus
Above that level the fee is scoped against the account rather than a band. Send us access and we will audit what is there before quoting anything.
Ad spend is always paid directly to the advertising platforms from your own account. We do not mark it up.
How it works
We will not touch bids until the measurement is trustworthy. Optimising against bad data is worse than doing nothing.
Existing campaigns, tracking, search terms and landing pages. You get the findings whether or not you hire us.
Conversion tracking, call tracking and goal setup, verified with real test conversions.
Campaigns reorganised around intent, with negatives applied and budgets set against realistic targets.
A page per ad group, written and designed in-house, so the click lands somewhere relevant.
Ads, audiences and pages tested continuously. Budget moves to whatever produces the cheapest qualified lead.
Why CWS
Almost every account we take over is losing money in the same three places.
Most agencies manage the ad and ignore the page. Half the wasted spend is on the page, not the click.
We verify conversions with real test submissions. Optimising against phantom conversions is common and expensive.
Copy and design are ours, so a new ad or page takes days rather than a procurement cycle.
Ad accounts and historical data stay in your name. Leaving us does not mean starting from zero.
Free proposal
Share your requirements and a strategist gets back to you within 24 hours with scope, timeline and a fixed price. No obligation, no sales pressure.
Response within 24 hours
Usually much sooner during business hours.
Talk to a strategist
Not a call centre — the person who scopes your work.
Fixed pricing upfront
You approve the number before anything starts.
Prefer to talk?
[email protected]Sector experience
A $40 click is a disaster in e-commerce and a bargain in legal. We benchmark cost per lead against your sector rather than a cross-industry average that means nothing.
Questions
Still unsure about something? Talk to a specialist — no script, no sales pitch.
No, and it never should be. The management fee covers our work; ad spend is paid directly to Google or Microsoft from your own account. We do not mark it up or take a percentage of it.
It depends entirely on your market — a local service business can learn a lot on $1,000 a month, while a competitive national term might need ten times that. The audit tells you before you commit.
Search campaigns can produce leads in the first week. The first month is usually about gathering data; meaningful cost-per-lead improvements typically show from month two.
Yes, from the Growth plan upwards. Sending paid clicks to a generic homepage is the most common way to waste a budget, so the pages are part of the service rather than an upsell.
You do. We work inside your account, and all campaign history and data remain yours if the engagement ends.
Yes — most of our work is taking over accounts that have stalled. The free audit tells you what is wrong before you decide anything.
A three-month minimum, because the first month is largely diagnostic and month two is where changes take effect. After that it is month to month.
Works well with
Ready when you are
Get a free proposal in 24 hours — scope, timeline and fixed price. No obligation, no lock-in contract.
Trusted by 13,000+ businesses · 30M+ words published · 50+ industries
Free proposal in 24 hours
Scope, timeline and fixed price