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Vates

DECODING SERP SUPERIORITY BY DRIVING WEB TRAFFIC

Vates is a provider of software development and IT solutions. With an impressive portfolio featuring McAfee, HP, Verizon, Bayer, and Citibank, Vates' global presence and vast industry experience aims to enhance client business functions with high-quality solutions.

  • Delivered by an in-house team, never subcontracted
  • Revisions included until the brief is met
  • Typical turnaround of 2 business days
  • No lock-in contract on standard services
4.7/5 from 400+ reviews

Overview

DECODING SERP SUPERIORITY BY DRIVING WEB TRAFFIC

Determined to make an impression in the SERPs, Vates outsourced their SEO to Content Writing Square (CWS) in 2022. The company's primary focus included a need to rank on search engines to drive relevant traffic and purchases.

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Overview

The Client

Vates is a provider of software development and IT solutions. With an impressive portfolio featuring McAfee, HP, Verizon, Bayer, and Citibank, Vates' global presence and vast industry experience aims to enhance client business functions with high-quality solutions.

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Overview

The Plan of Action

The path to increasing purchases for Vates required increasing web traffic by ranking on commercial and transactional intent keywords with the right SEO marketing strategy.

The action plan included monthly activities aimed at improving search visibility and ranking, including:

Community and directory participation

Content management for the client included on-site and guest blogs, LinkedIn articles, and social media content optimized through SEO best practices for maximum search impact.

Overview

The Results

By working with CWS, Vates has achieved milestone search engine rankings through SEO marketing.

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